Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints. These touchpoints include; logo, advertising, stationery, and quality of products and services. A variety of different materials may be included in a corporate identity package, such as:

• Logo
• Business cards
• Letterhead
• Stationary
• Flyers
• Printed advertisements
• Posters
• Presentation folders
• E-mail templates