Trending popularly, Influencer marketing is preferred by not only well-established but even leading brands. Analyzing the scope of Social Media, the purpose of Influencer Marketing is to reach the masses and promote your brand through influencers with a huge following and good convincing power. Top brands like Nykaa, Trident India, Dunkin Donuts fall in this category.
Advertising of a product or service is possible in numerous ways, however, perhaps the most effective way is by conveying your message creatively through somebody who has a good amount of followers on social media. As such, through Influencer Marketing, where individuals are paid and doled out to advance an association’s service with the power of their followers.
A recommendation or knowledge from an influencer fills in as a friendly verification that the brand is reliable, permitting possible clients to coordinate towards the organization's platform and expand its sales.