Google Tag Manager Connectivity with Google Adwords

Google AdWords account strategy lies a foundation of solid conversion tracking to determine how well ads are generating revenue beyond the click. However, getting conversion tags in place involves adding Javascript code to the site, requiring backend website access or a developer who can edit the site. Unfortunately, in many organizations, waiting on a developer to add the proper codes to a site can take days or sometimes weeks.

Google Tag Manager (GTM) offers a simplified solution that allows anyone to set up tracking tags without the need of accessing a website’s backend or understanding the code. Once a single GTM container code has been placed across a site, anyone can add tracking codes for AdWords (and many other platforms) through the interface.