3 SEO Growth Hacking Techniques to Implement In 2019
Insight | May 5, 2020
If you’re looking to cement your presence in the market, you know SEO is extremely crucial to you.
A good SEO strategy enables you to drive traffic and eventually results without having to excessively promote yourself. But this is certainly not an easy feat.
So, how do you hack your way up the ranking meter? How do you end up dominating the SERPs to grow your business?
Check out these 3 astounding ways to boost SEO health and grow enormously in 2019.
1. Take advantage of featured snippets
This is one excellent method to hacking your way to growth.
Because what’s better than the first position on a SERP? The Top Position!
And featured snippets help get you a position that’s above all other rankings. Even the first one! This is what Neil Patel calls the “zero position.”
He points out that featured snippets allow marketers the opportunity to:
Featured snippets are answers Google shows you at the top of a SERP for your questions. They occupy a lot of space on a page displaying search results. And they work because they give short answers that are quick and easy to consume.
Optimizing your website for featured snippets helps increase your visibility twofold as well steal clicks away from your competitors even if you don’t rank high in a SERP.
To grow, you have to try to be everywhere to instill your presence and what you can do in the hearts and minds of your audience. And featured snippets help you expand your reach and drive enormous traffic your way.
2. Go for long-form, keyword-rich content
It’s not unknown that long-form content is associated with higher rankings in SERPs and thus gives you more opportunities for growth.
Backlinko says that the average Google first page results have 1,890 words.
Neil Patel was able to generate 195,013 visitors a month by writing focused, comprehensive content.
Longer content generally provides more value to people as it offers more information on things people want to know about. And there’s plenty of room for targeting the right keywords or backlinks in say, a long-form blog post than one which is shorter.
The idea isn’t to just produce longer content just for the sake of it. The idea is to deliver better and comprehensive content. And as Neil Patel puts it, better content typically tends to be longer.
3. Optimise the customer value journey
Providing your customer value at every stage of the sales funnel is a must to get results.
This means you have to be the right judge of the type of content you’re offering your users for further engagement.
For instance, if you’re trying to attract new customers who aren’t aware of your business, you’d want to hook them to what you have with the right form of content. A blog post, social media, or advertising would be some ways to do this.
In the later stages of the funnel, you could offer your users case studies or quick-start guides for driving them to action.
The type of content does change with the stage of the funnel your users are in, but this isn’t
written in stone. For instance, you could repurpose blog posts to drive further engagement.
The bottom line is that you have to plan every step of this journey. According to Digital Marketer, “Digital marketing is about helping customers move along this journey faster.” And if you get this right, growth will come easy.
Cementing your online presence might seem like a tough cookie to crack, but if you follow the right steps, you can achieve all your growth goals.